MERKLE NATIONAL TEAM SUMMIT

Experiencing the best of Memphis

Bringing it all together—that’s our language at LEO—and why planners for Merkle’s Performance Marketing Executive Summit called us to help make their important, invite-only event sing in Memphis. We rolled out the city’s best, organizing custom Memphis-centric events, including tours to Graceland and the National Civil Rights Museum, along with a unique culinary event where attendees made special sauces and rubs with local award-winning barbecue pit masters. A community give-back at St. Jude Children’s Hospital found attendees meeting with an adult cancer survivor and making care packages for St. Jude families. And a leisurely biking excursion rolled through downtown Memphis and along the mighty Mississippi.

The summit culminated in a high-energy event at another Memphis landmark, the iconic downtown Columns building, with custom branded décor pieces to create a high-end atmosphere with strategic touches of the Merkle brand and theme, “It’s in the Mix.” Delicious Southern foods and music, along with interactive food stations (making dragon’s breath macaroons!), a performance bartender and silk-screen T-shirt-making station kept the evening upbeat. So that all execs could share the experience with colleagues, even those who couldn’t attend, a photo booth kiosk allowed guests to pose and post to favorite social media. As part of its charge from Merkle, LEO also was tasked with creating a modern and three-dimensional custom-built stage set to frame the general sessions. Thanks to LEO, Merkle had the perfect backdrop at every angle.