AUTOZONE NATIONAL SALES MEETING 2022

For the past 20 years, AutoZone has turned to LEO Events for their National Sales Meeting – the largest gathering of AutoZone Field Leadership, Executives, and Store Managers.

The meeting serves as an annual springboard for the company, where they look to reconnect, realign, and then launch into the next year. energized and unified. LEO brought almost 3,200 AutoZoner’s to Memphis, TN. for weeklong education, recognition, and networking.

LEO produced every part of the show, working from early on to create an engaging and exciting experience for attendees, vendors, and executives. With over 17 different events, 16+ hours of general session programming, 13 breakout sessions, celebrity guest appearances, and over 50 meal functions, the NSM was an unforgettable experience that made attendees feel appreciated and celebrated. To match the theme of “Accelerate Together,” AutoZone and LEO removed all the stops to create an inspiring experience.

During NSM, AutoZone truly takes over Downtown Memphis for the full week. As the birthplace of AutoZone, leaders want employees to feel as connected to the city as AutoZone does. LEO books hundreds of hotels on the bluffs of the Mississippi River. General Sessions, the Vendor Experience, and breakout rooms are held in the Renasant Convention Center, which overlooks the iconic Memphis “M” bridge spanning the river. The General Sessions space featured a massive, immersive LED environment which served as the backdrop for award ceremonies, a celebrity guest appearance by NBA legend Earvin “Magic” Johnson, and multiple C-suite speeches. In addition, the stage itself was designed to look like the inside of an AutoZone store, a last-minute request that The Solutions People at LEO handled without a hiccup, bringing in physical store shelves as props, and using CGI environments on the screens to complete the look.

The LEO team worked tirelessly to guarantee that every event felt new but connected. From signage to video, from photo filters to networking apps, attendees saw what it would mean to Accelerate Together – going all out while being unified. AutoZone was so impressed with LEO’s professionalism, problem-solving, and creativity, that they want LEO in the driver's seat of NSM 2023 more than ever before.