SUNBELT BAKERY IRONMAN 70.3 CHATTANOOGA

McKee Foods Corporation, a Tennessee-based, family-run bakery, is best known for such brands as Sunbelt Bakery and Little Debbie. Each year, McKee serves as a title sponsor for the IRONMAN 70.3 Chattanooga, one of the most popular races in North America. Through years of success, LEO continues to provide general event management and sponsorship activation for the event.

Thousands of athletes and spectators arrive in Chattanooga every spring to prepare for race day. For nearly a decade, LEO has enjoyed partnering with McKee Foods to coordinate their sponsorship activation.

LEO provides sponsorship activation management, including promotional item fulfillment, event design, branding, logistics, and health and safety assistance. The weekend-long event culminates in the crowning of the IRONMAN 70.3 winners. 

Key Services Offered by LEO:

•       Pre-production management for promotional product suggestions, design, and execution

•       Creative strategy and direction for the activation

•       Vendor coordination, including food product, promo items, hospitality tent décor, and more

•       Liaison service between The IRONMAN Group and McKee Feeds Corporation

•       Mascot-themed finish line design and management

•       On-site event management services and sponsorship activation support